Archive for July, 2007
Two MUST READ business book classics
Thursday, July 12th, 2007
The “Knowing-Doing Gap” and its sequel “Hard Facts, Dangerous half-Truths & Total Nonsense” are two of the best business books I have ever read.
They should be required reading for all business people, but especially for consultants and other advisors. They also need to be read in tandem, as the second volume, Hard facts, [...]
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath,Dan Heath
Wednesday, July 11th, 2007
I strongly recommend this superb book, a natural follow up to “The Tipping Point” by Malcolm Gladwell.
This, along with Presenting To Win by Jerry Weissman, can completely transform your business fortunes as it reveals the key factors that make ideas persuasive and “sticky” or easy to remember and believable.
If communicating is a [...]