Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath,Dan Heath

I strongly recommend this superb book, a natural follow up to “The Tipping Point” by Malcolm Gladwell.

This, along with Presenting To Win by Jerry Weissman, can completely transform your business fortunes as it reveals the key factors that make ideas persuasive and “sticky” or easy to remember and believable.

If communicating is a key element of your job, get this book.

Link to Amazon.co.uk: Made to Stick: Why Some Ideas Survive and Others Die: Books: Chip Heath,Dan Heath

See also this YouTube explanation of the main points in the book by Chip Heath:

And this interview with co-author, Dan Heath in Management Consulting News.