There is a great excerpt from “Made to Stick: Why Some Ideas Survive and Others Die ” in Slacker Manager which deal with the tough question of how to unstick an idead:
“How do I unstick a sticky idea?” They want to unstick a rumor about their company or a false perception of a particular product. They want to unstick whispered mistruths about political candidates. Once, we were even asked, “How would you unstick Paris Hilton?”
They discuss world war two Nazi propaganda (“Those yanks are sleeping with your wives”) , the McDonald worms used for burger meat urban legend and others.
