From: Kevin Kelly — The Technium:
The new rules for the new economy can be summarized as:
Where ever attention flows, money will follow.
Almost anything else except attention can be manufactured as a commodity. Luxury goods are only luxuries temporarily. They quickly are counterfeited and commodified. Premium brands are only premium because they garner a surplus of attention.
Maintain an incoming flow of attention and money will follow.
That is really all you need to know. Thankfully there are a zillion ways to garner and maintain attention.
